6/12/2023- 5/1/2024 (Week 11 - Week 14)
Kerly Ooi / 0358726
Illustration and Visual Narrative / Bachelor of Design (Honours) in Creative Media / Taylor's University
Assignment 4 : Self-Titled
1. INSTRUCTIONS
2.PROJECT
The final project consists of combining challenges from three modules: Typography, Illustration and Visual Narrative (IVN), and Digital Imaging and Photography (DPI). My goal is to design an integrated poster that highlights my skills in each of these areas. I'll utilise a custom font I designed (Typo), include a self-portrait (DPI), and thread a connected motivation (IVN) between the font and image to make a visually appealing and intellectually rich poster to express a narrative or theme reflecting personal or artistic identity.
Theme : Self-Titled
Part 1 : Idea Development
Write a biography about yourself :
Write a statement about you work :
Mood-board :
Fig 2.1 Mood board # 1, Week 11
Fig 2.2 Mood board # 2, Week 11
Fig 2.3 Mood board # 3, Week 11
Part 2 : Design direction
1. Sketching
Fig 2.4 & 2.5 Idea sketches , Week 12
Fig 2.6 Final sketch , Week 12
Fig 2.7 Final sketch , Week 12
2. Digital poster
Using Illustrator, I generated all of the elements needed for the poster. I created music notes and outline of myself.
Fig 2.8 Elements created using Illustrator , Week 12
Fig 2.9 Elements created using Illustrator , Week 12
To select my self portrait (fig 2.10), I utilise the rapid selection tool and edit the edges in mask mode (fig 2.11) .After that, I add a solid colour as the background and modify the curve, exposure, and hue/saturation.
Fig 2.10 & 2.11 background & Self portrait , Week 12
Fig 2.12 progression , Week 12
Then i added elements into my poster and play around with the composition etc.
Fig 2.13 progression , Week 12
Elements used :
Fig 2.14 elements chosen , Week 12
Next, In my Typography lesson, I created my own font named 'ko regular' using Illustrator and Fontlab 7.
I used the word "golden light" for my self-titled poster as it incorporated the meaning followed by my artistic statement.
Fig 2.6 Fonts created using Illustrator & Fontlab 7 , Week 12
Final outcome
Fig 2.7 Final Outcome , Week 12
Part 3 : Execution & Post Production
Importing the final poster into After Effects
First, I made a new composition with 1080 px (width) x 1920 px (height) and a period of 15 seconds, and I inserted the.My digital poster's PSD file.
Fig 1.1 progression , Week 13
Fig 1.2 progression , Week 13
Progression in After Effects
I adjusted the position, rotation, scale and added some effects to it.
Fig 1.3 progression , Week 13
Finally, I include audio that I intend to employ in the piece or to include sounds based on the intended situation. Then I make modifications to ensure that the audio and video are in sync.
Fig 1.4 progression , Week 13
Final digital poster

Title : Golden light, "C'est la vie" , Living in the moment
Artist Statement:
My work is going to be about what i love and enjoy doing it at the moment. Travel forces us to leave our comfort zones and see, taste, and try new things. It continuously challenges us to not only adapt to and explore new environments, but also to engage with new people, embrace new and significant experiences, and share them with friends and loved ones. That is why I included travelling to different cities in my poster. Besides that, the reason I choose sunrises gradient colour as my background because sunrise represents birth, growth, new beginnings of all kinds, resurrection, even creation, and practically everything with a loved or hoped-for origin. “C’est la vie” quote in Spanish. It means that That’s life so it is what it is, we will be moving on and to the best of life. Living in the moment is also a phrase that I wanted to included in my poster because we have to be living in the moment and therefore, leave no regrets.
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