Digital Photography and Imaging | Project 4

5/12/2023 - 5/1/2024 / Week 11- Week 14

Kerly Ooi / 0358726

Digital Photography and Imaging / Bachelor of Design (Honours) in Creative Media / Taylor's University

Project 4 | Self-titled

Part 1 : Idea development

Write a biography about yourself 




Write a statement about you work 





Mood-board :




Fig 1.1 Reference # 1 , Week 11



Fig 1.2 Reference # 2 , Week 11



Fig 1.2 Reference # 3 , Week 11





Part 2 : Design direction

1. Sketching 



Fig 1.1 & 1.2  idea sketches , Week 12





Fig 1.3  final sketch # 1 , Week 12




Fig 1.4  final sketch # 2 , Week 12



2. Digital poster 

Given that this poster includes three modules (DPI, IVN, and Typography), I'll divide the progression into three sections.


A) DPI

To select my self portrait (fig 2.1), I utilise the rapid selection tool and edit the edges in mask mode (fig 2.3) .After that, I add a solid colour as the background and modify the curve, exposure, and hue/saturation.


Fig 2.1 & 2.2  background & Self portrait , Week 12



Fig 2.3 progression , Week 12


Then i added elements into my poster and play around with the composition etc.








Fig 2.4 progression , Week 12



B) IVN

Using Illustrator, I generated all of the elements needed for the poster. I created music notes and outline of myself. 



Fig 2.5 Elements created using Illustrator , Week 12



C) TYPO

In my Typography lesson, I created my own font named 'ko regular' using Illustrator and Fontlab 7. 



I used the word "golden light" for my self-titled poster as it incorporated the meaning followed by my artistic statement. 








Fig 2.6 Fonts created using Illustrator & Fontlab 7 , Week 12




3. Final outcome 



Title : Golden light,  "C'est la vie" , Living in the moment 


Artist Statement: 

My work is going to be about what i love and enjoy doing it at the moment. Travel forces us to leave our comfort zones and see, taste, and try new things. It continuously challenges us to not only adapt to and explore new environments, but also to engage with new people, embrace new and significant experiences, and share them with friends and loved ones. That is why I included travelling to different cities in my poster. Besides that, the reason I choose sunrises gradient colour as my background because sunrise represents birth, growth, new beginnings of all kinds, resurrection, even creation, and practically everything with a loved or hoped-for origin. “C’est la vie” quote in Spanish. It means that That’s life so it is what it is, we will be moving on and to the best of life. Living in the moment is also a phrase that I wanted to included in my poster because we have to be living in the moment and therefore, leave no regrets. 



Part 3 : Execution & Post Production


Importing the final poster into After Effects

First, I made a new composition with 1080 px (width) x 1920 px (height) and a period of 15 seconds, and I inserted the.My digital poster's PSD file.

 

Fig 1.1 progression , Week 13




Fig 1.2 progression , Week 13



Progression in After Effects 

I adjusted the position, rotation, scale and added some effects to it. 




Fig 1.3 progression , Week 13



Finally, I include audio that I intend to employ in the piece or to include sounds based on the intended situation. Then I make modifications to ensure that the audio and video are in sync. 


Fig 1.4 progression , Week 13



Part 4 : Submission


Final digital poster



Title : Golden light,  "C'est la vie" , Living in the moment 


Artist Statement: 

My work is going to be about what i love and enjoy doing it at the moment. Travel forces us to leave our comfort zones and see, taste, and try new things. It continuously challenges us to not only adapt to and explore new environments, but also to engage with new people, embrace new and significant experiences, and share them with friends and loved ones. That is why I included travelling to different cities in my poster. Besides that, the reason I choose sunrises gradient colour as my background because sunrise represents birth, growth, new beginnings of all kinds, resurrection, even creation, and practically everything with a loved or hoped-for origin. “C’est la vie” quote in Spanish. It means that That’s life so it is what it is, we will be moving on and to the best of life. Living in the moment is also a phrase that I wanted to included in my poster because we have to be living in the moment and therefore, leave no regrets. 

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