Advanced Typography | Final Compilation & Reflection
22/4/2024 - 23/7/2024 / Week 1 - Week 14
Kerly Ooi / 0358726
Advanced Typography / Bachelor of Design (Honours) in Creative Media / Taylor's University
Final Compilation & Reflection
Quick links
Task 1: Exercise 1 & 2
Task 2: Key Artwork & Collateral
Task 3: Type Exploration & Application
Submissions
Task 1 Exercise 1 - Typographic Systems
Final Outcome | Exercise 1 : Typographic Systems
Fig 2.11 Final Axial system (JPEG) , Week 2
Fig 2.12 Final Radial system (JPEG) , Week 2
Fig 2.13 Final Dilatational system (JPEG) , Week 2
Fig 2.14 Final Random system (JPEG) , Week 2
Fig 2.15 Final Grid system (JPEG) , Week 2
Fig 2.16 Final Modular system (JPEG) , Week 2
Fig 2.17 Final Transitional system (JPEG) , Week 2
Fig 2.18 Final Bilateral system (JPEG) , Week 2
Fig 2.19 Final Typographic system (PDF) , Week 2
Fig 2.20 Final Typographic system with grids (PDF) , Week 2
Task 1 Exercise 2 - Type & Play
Final Outcome :
Fig Final Poster (JPEG) , Week 4
Fig Final Poster (PDF) , Week 4
Task 2A - Key Artwork
Final Outcome : TASK 2A
Fig 3.8 Final Key Artwork - Black on White , Week 7
Fig 3.9 Final Key Artwork - White on Black , Week 7
Fig 3.10 Final Key Artwork - Colour Palette , Week 7
Fig 3.11 Wordmark in actual colour on the lightest shade , Week 7
Fig 3.12 Wordmark in the lightest shade on the darkest shade , Week 7
Fig 3.13 Final Task 2A (PDF) , Week 7
Final : Instagram layout
Fig 3.28 , Week 7
Task 2B - Collateral
Final Outcome : TASK 2B
GIF 3.29 Final Animated Key Artwork , Week 8
Fig 3.30 Final Collateral 1- Tote bag , Week 8
Fig 3.31 Final Collateral 2- Sports Water Bottle , Week 8
Fig 3.32 Final Collateral 3- Fabric wristband , Week 8
Fig 3.34 Final Task 2B (PDF) , Week 8
Task 3 - Type Exploration & Application
Final Submission
Font Creation :
Fig 4.1 Final Font Design , Week 14
Downloadable font :
Click here for the link to my 'Puzzle' font
Font Presentation :
Fig 4.2 Final Font Presentation #1 , Week 14
Fig 4.3 Final Font Presentation #2 , Week 14
Fig 4.4 Final Font Presentation #3 , Week 14
Fig 4.5 Final Font Presentation #4 , Week 14
Fig 4.6 Final Font Presentation #5 , Week 14
Fig 4.7 Final Font & Font Presentation (PDF) , Week 14
Font Application :
Fig 4.8 Final Font Application #1 , Week 14
Fig 4.9 Final Font Application #2 , Week 14
Fig 4.10 Final Font Application #3 , Week 14
Fig 4.11 Final Font Application #4 , Week 14
Fig 4.12. Final Font Application #5 , Week 14
Fig 4.13 Final Font Application (PDF) , Week 14
REFLECTIONS
Experience
For the past 14 weeks of Advanced Typography, I've learnt a lot and worked on several challenging assignments. In task one, we explored several typographic systems and developed letterforms based on an image. This helped me learn how different type systems affect design and how to integrate text and graphics. Task 2 involves creating key artwork and collateral, such as totebag and T-shirts. I learnt how to create a clean and attractive wordmark. Task 3 enquired me to build a full typeface and use it in real-life situations. Overall, it was a pleasant experience as I have learned and created many interesting designs such as my typeface and logo. It has been an fun adventure and I hope to use typography in the future again.
Observation
Throughout the tasks, witnessing my seniors' and classmates' outstanding concepts generated inspiration and frequently drove me to rework areas of my work that I was dissatisfied with. I learnt the need of consulting references to overcome creative barriers. Initially, I saw references as a last choice, but I've discovered that they assist create more ideas than I could come up with on my own.
Findings
In Advanced Typography, I learnt the importance of colour selection in Task 2, which has a significant influence on the appeal of designs, particularly for collateral. Good colour selections and contrasts improve the overall design quality. In addition, I learnt essential After Effects skills while animating my logo and typography. During Task 1, I realised that working on designs I disliked was ineffective. Instead, starting again with a free head allows me to avoid restricting my creativity.
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