Brand Corporate Identity | Task 4
25/11/2024 - 10/12/2024 / Week 10 - Week 12
Kerly Ooi / 0358726
Brand Corporate Identity / Bachelor of Design (Honours) in Creative Media / Taylor's University
Task 04 | Brand Guideline
LECTURES
All lectures 1-5 are completed in Task 1 & Task 2.
INSTRUCTIONS
Task - Brand Guideline
Timeframe: Week 10 – Week 12
Deadline: Week 13
Task 4 required us to develop a brand guideline based on the brand created from the previous tasks by using the logo, brand positioning information, and application to create the content for this task.
Content Requirements:
1. Brand Profile
- Brand Story
- Mission + Vision
- Target Audience
- Brand Value
- Unique Selling Point (USP)
- Brand Personality
- Brand Positioning Statement
2. Visual Guidelines
- Logo System
- Logos Do's + Don'ts
3. Application
- Corporate Stationery
- Collateral
- Digital Presence
- Environmental Graphics
TASKS
Research & Finding Inspiration
Fig 2.1 Pinterest board
Initial layouts
Fig 2.2 Margins & Columns
Fig 2.3 Initial layouts for cover page
Week 11 | Brand Guideline Draft (progress)
Fig 2.4 Progression
Fig 2.5 Progression (InDesign)
Week 12 | Brand Guideline Draft (progress)
Fig 2.6 Progression (InDesign)
SUBMISSION
Here is the link to my Task 4 final submissions:
Link to Brand Guideline:
Fig 3.1 Nest Builders, Brand Guideline| PDF
FEEDBACK
Week 10
Exercises :
Absent. No feedback given.
Week 11
Exercises :
Specific feedback : The layout looks clean and neat so far. Consider incorporating a full-page image for some sections of Part 1 (Brand Profile) to make it more engaging, as the first part contains more text. Adding more visuals will make it more interesting. Ensure all necessary elements are completed before next week's class, including navigation and inserting all required information for the three main content sections.
Week 12
Exercises :
Specific feedback : Make changes to the navigation font size best to keep it around 20 pt. Remember to also add Brand Personality & Logo Do’s & Don’t. Make sure that the information in the content is also clickable.
Submission requirement :
- E-brand guideline final outcome as pdf (Interactive)
- Publish InDesign file into Adobe server(online) & submit link in docs.
- Progression and process of design to support the final outcome of task 4.
REFLECTIONS
Experience
The creation of the brand guideline for Nest Builders was done in a thoughtful and highly considered manner. Attention was placed on reflecting the core values of the brand, including clean aesthetics, high quality, and elegance. A clean grid system was established to ensure visual consistency across all platforms, from Brand Profile to Applications.
Observation
Throughout this process, I learned that consistency is key in the development of a brand guideline. Keeping all body paragraph sizes the same and having chapters that transition into new topics follow a consistent structure created a polished and cohesive document. Setting up a recommended column grid also added structure, making sure everything lined up and flowed well across the brand assets. Besides offering breathing space and uncluttered visuals, this clean grid system reinforced the overall consistency and balance in brand presentation.
Findings
Consistency is Key:
A unified guideline is essential to maintain brand identity. Elements such as typography, color palette, and grid structure will establish immediate brand recognition across platforms.
The Power of Simplicity:
Less is more. A minimal design that focused on negative space and clean lines allowed Nest Builders to exude elegance without overwhelming the audience.
Colors as a Symbolism:
Gold and white proved powerful in communicating the premium nature of the product, while black offered grounding and sophistication.
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