Information Design | FLIP Presentation

3/2/2025 - 23/3/2025 / Week 1 - Week 7

Kerly Ooi / 0358726

Information Design / Bachelor of Design (Honours) in Creative Media / Taylor's University

Final Project | FLIP Presentation

 INSTRUCTIONS


Task Requirements
  • Based on FLIP group topic research, produce a Infographic Video Animation
  • Using a processed design framework, produce an infographic report to present the given information to a "target audience" with the purpose of:
    • Creating awareness
    • Explaining a process
    • Defining a concept
  • Any time based media and software using Photography, vector imagery
Design Considerations
  • Organization Principles — LATCH and Content Organization
  • Aesthetic Principles — Animation principles
  • Cognitive Principles — Principles of Visualisation
Output Expectation
  • Show causality
  • Multivariate graphics and visuals
  • Integrate word number and images
  • Content count
  • Within eyesight
  • Use multiple charts
  • Do not de-quantify
Submission Requirements

  • Video Size: 1920 x 1080px (min 1.5 mins, max 3mins)
  • Upload into YouTube (unlisted)
  • Digital compilation into your Google Drive Folder
  • Online posts in your E-Portfolio as your reflective studies

TASK

In Week 1, our group of 10 members brainstormed various ideas and chose "Adopting vs. Buying Pets" to compare the benefits of both. As the first group to present, we divided tasks among members to prepare effectively.

Group members:



Task Roles:
  • Introduction : Sue Zhiun
  • Why We Chose This Topic : Emily
  • Video Objectives : Charmine, Kerly, Wee Han
  • Target Audience : Suet Yee
  • Key Information & Data : Wei Yi, Noelle, Joey, Angel
  • Sources & References : All members

Below are the final proposal slides that we have presented during Week 2:


After our presentation, we proceeded to the next task: creating a basic infographic animation. I was assigned the role of handling Illustrations and Animation.

Task Roles:

Storyboard & Script - Emily, Suet Yee
Illustration & Animation - Wee Han, Charmine, Kerly, Sue Zhiun, Angel
Voice Effects - Noelle, Wei Yi, Joey


Progresses:


Illustrator 

Following is the workspace I used to develop the graphics that were subsequently used in the animation. The tool allowed me to diligently design and rearrange every graphic, ensuring they were suitably designed to fit nicely into the animation video. It also helped maintain uniformity in style and quality throughout the project.




Canva 

Below is the animation that I have applied in Canva (Slide 16-17)





After we finished the illustrations and animations, we handed over the project to the sound effects department. They contributed a very crucial role in making the overall watching experience richer by adding appropriate sound effects, background scores, and voiceovers wherever needed. This collaboration helped bring the animation to life, making the final video more engaging, immersive, and professional.

Final Outcome:



FINAL SUBMISSION 





FEEDBACK

Week 2
Exercises : 

Specific feedback :
  • Simplify and reduce the amount of information presented
  • Create a comparison infographic
  • Add links to slides or the e-portfolio
Week 5
Exercises : 

Specific feedback :
  • Maintain a clear balance between visuals and information
  • Incorporate graphics, charts, and cost breakdowns etc 
  • Currently our storyboard feels like a short story rather than a infographic video
  • Use information we have gathered from our FLIP Presentation
  • Ensure there’s a clear conclusion to wrap up the video
Week 6
Exercises : 

Specific feedback :
  • Storyboard & Script is approved
  • Since Canva is being used, ensure animation quality meets standards
  • Make sure video is within 3 Minutes
  • Animators
Slow down certain parts to improve readability, currently too fast-paced
  • Illustrators
Choose modern typeface, to treat that as a body copy
Heading using current typeface, information (body texts) can use another typeface
More consistent with typeface and illustrations

Week 7
Exercises : 

Specific feedback : Have at least voiceover and sound effects in certain parts, add song if needed

REFLECTIONS

Over the past seven weeks, I have learned and experienced so much in Information Design with this project. Being in a group of ten, we explored the topic "Adopting vs. Buying Pets", a topic that not only addressed a valid social issue but also enabled us to develop a general skill set that encompassed research, planning, illustration, animation, and effective group collaboration.

While working in a large group was not immune to challenges, particularly where task division and communication were concerned. I am proud of how our group was able to overcome these initial challenges. We grew more organized and cooperative, leading to a smooth work flow and an end product that we were all happy with. This experience has strengthened my ability to work with others and taught me the importance of teamwork and adaptability in any group project. I’m grateful for the dedication and contributions of each team member, all of which played a crucial role in keeping the project on track.

It was also a learning process observing other groups do their FLIP presentations. It was nice to see the variety of subjects and creative ideas. One of the key things I learned was how crucial it is to be discerning about the amount of information you incorporate, especially in short videos, so that the message does not get lost and the design doesn't become too cluttered. I also came to understand that design is not simply about making something look pretty, but is actually about problem-solving and effectively communicating ideas.

We also benefited greatly from the constructive feedback provided by Mr. Shamsul and Mr. Fauzi, who helped us refine our video and maintain consistency throughout. Their insights were instrumental in improving the overall quality and coherence of our final project.

In conclusion, this module has taught me the importance of presenting data in a clear, cohesive, and visually compelling way. The knowledge and skills I’ve gained from storytelling and design principles to team collaboration will undoubtedly support my future work in design, helping me communicate ideas more effectively and meaningfully.

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