Creative Brand Strategy | Task 1

25/4/2025 - 17/5/2025 / Week 1 - Week 4

Kerly Ooi / 0358726

Creative Brand Strategy/ Bachelor of Design (Honours) in Creative Media / Taylor's University

Task 1 | Case Study & Campaign Proposal 

 INSTRUCTIONS


WEEK 1

Meeting with TBS & SLAS

  • Knowing what to do for the module, sharing the activities per week (timetable) until week 14
  • Put in names in google sheet (For packaging student)
  • TBS discussed about creating a dual water bottle - DYO - can hold two drink at once
  • They wanted to create a more premium one compared to the one that is in the market



WEEK 2



WEEK 3



Practical Exercise - SWOT




WEEK 4




SUBMISSION 

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