Major Project I | Task 1

4/2/2025 - 19/2/2025 / Week 1 - Week 3

Kerly Ooi / 0358726

Major Project I / Bachelor of Design (Honours) in Creative Media / Taylor's University

Task 1 | Proposal Development 

 INSTRUCTIONS

TASK 1 : Proposal Development (20%)

You are to work in teams in creating an original concept that generates new social, cultural and/or economic value to the target market in your chosen area of specialization. You are to research current technology and design trends impacting and defining your area of specialization. Case studies with analysis provides reports on product/service performance and functionality, technical issues and innovations, aesthetics and design appreciation as required to support your new project proposal. The project must address the 'gap' where you have discovered and realized ideas and solutions that generate and capture value in a new manner.

TASK

Week 01 | Topic Discussion 


In the first week, we were grouped into teams of four to begin our project. Ms. Vitiyaa gave us a project briefing, outlining what to expect throughout the module. 

During our group discussion, below are the ideas that we have brainstormed: 

  • A board game inspired by Chinese culture (Mahjong)
  • A brand new sanitary pad brand focused on empowering women through charm and confidence
  • A beverage blind box concept
We discussed three ideas as a group and consulted Miss Anis for feedback. She found all of our ideas interesting, but recommended that we proceed with the concept of creating a new brand of sanitary pads that promotes the message of empowering women by highlighting their charm and confidence.

After the feedback session, we decided to take on the challenge of creating a new sanitary pad brand. To begin, we started researching the topic, focusing on elements like the problem statement and mission.


Week 02 | Proposal Slide Preparation 

Ms. Vitiyaa provided us a proposal guide for us to refer to for our proposal presentation:


After conducting research following the first week, we showed our Task 1 slides to Miss Anis and Miss Vitiyaa at the end of Week 1.

Based on their feedback, we refined our content to align with the proposal outline and their suggestions.

Task Overview:

  • Introduction
  • Problem Statement
  • Goals and Objectives
  • Mission
  • Scope and Deliverables

Week 03 | Presentation Week 

In Week 3, we presented our proposal slides to the class, where I was responsible for presenting our mission, purpose, and objectives. After the presentation, we had a brief Q&A session to exchange ideas and receive feedback from both our peers and the lecturers.

Below are our final Task 1 proposal slides:



FEEDBACK

Week 1
Exercises : 

Specific feedback : We discussed three ideas as a group and consulted Miss Anis for feedback. She found all of our ideas interesting, but recommended that we proceed with the concept of creating a new brand of sanitary pads that promotes the message of empowering women by highlighting their charm and confidence.

Week 2
Exercises : 

Specific feedback :
  • We showed Miss Anis the slides we prepared for Task 1. She mentioned that the information is complete, but advised us to further research the scope and deliverables, specifically, how we plan to design the packaging for the pads. She also shared examples of previous senior students’ work to guide us.
  • We also consulted Miss Vitiyaa regarding our Task 1 slides. She suggested that our scope and deliverables could include not just pads, but also tampons and menstrual cups. Additionally, she encouraged us to consider ideas like installing vending machines in toilets and finding practical solutions for easy disposal.

Week 3
Exercises : 

Specific feedback : We presented our Task 1 proposal and had Q&A session after that, so we could get some ideas and feedback from each others.

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