Major Project I | Task 3

5/3/2025 - 19/3/2025 / Week 5 - Week 7

Kerly Ooi / 0358726

Major Project I / Bachelor of Design (Honours) in Creative Media / Taylor's University

Task 3 | Concept Presentation

 INSTRUCTIONS

TASK 3 : Concept Presentation (40%)

In Task 3, we are required to present how our design solution effectively meets a specific need within our target audience by introducing a newly developed product or service that offers unique social, cultural, and economic value.

For the final submission, we need to prepare a presentation slide that outlines the project details, based on the proposal developed in the earlier weeks. Additionally, we must produce the design deliverables along with their corresponding outputs.

TASK

For this week, Charmine and I started making Merchandise and Exhibition.

  • Pouches & Tote bags (Me)
  • Vending machines & Stickers (Charmine)

Merchandise - Tote bags & Pouches 

Illustrator 

Before designing, I look up at the Miro board that we have created to get some inspiration. Below are my progresses on Illustrator.




Charmine had another ideas for the smaller version pouch and below are the outcome. 





Photoshop

After that, I place the designs on the mockups I found using Photoshop and make some adjustments to it. 





Exhibition photo booth & Interactive corner (Charmine)




Logo (Tyra)




Inner Packaging (Tyra)

Attempt # 1


Attempt # 2 (Final version)

Outer Packaging (Wee Han)





WEEK 06 | Consultation & Final Improvements 

After receiving feedback, we finalized the designs for the logo, as well as the outer and inner packaging.

For Charmine's part, since stickers were unsuitable, we then decided to switch to pimple patches instead. Additionally, the size of the vending machines will be adjusted to be more appropriate. Below are the changes made. 

Vending Machine


Pimple patch




Poster 




Exhibition 

Product display racks - pimple patch, tampons, pads



Once we completed the packaging, merchandise, poster, photo booth, and other necessary, Charmine and I brainstormed ideas for the exhibition layout. We then asked for feedback from the group chat and proceeded based on the suggestions. I was responsible for compiling all the products and merchandise to be arranged for the exhibition. Below is the final outcome.



Final Inner & Outer Packaging 





Mockups





Prototype



Our final project was successfully presented and received formal approval along with commendation from Miss Vitiyaa and Miss Anis.

FINAL SUBMISSION


 


FEEDBACK

Week 6
Exercises : 

Specific feedback :
  • Go with bold logo as it is simple and bold and stands out more in a packaging instead of a complicated one, make sure to have prototype for packaging and make necessary adjustments to the outer packaging.
  • Stickers are not practical, while pimple patches are more functional. Vending machines should be compact rather than large.

Week 7
Exercises : 

Specific feedback :
  • Our final project (AURA) was successfully presented
  • Only minor changes to be made on the packaging
  • Blog and feedback sheet is due on Friday, 11:59pm and do remember to write reflections for each of the members in our group.

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